When it comes to building a social media page, there are many different avenues that people choose in order to build a following. Sometimes, the brand or business goes so far out of its comfort zone or brand mission on these social media outlets that it can cause confusion among their consumer base. In an attempt to be trendy or topical, they present an image that is far from real or congruent with their overall message. The result is something that is problematic and can garner one audience on social media that does not translate to their greater base.
One of the best things, then, that businesses can do on social media is to be themselves. There must be an adherence to brand messaging and a belief in developing the strong points of a business in order to build the base that is wanted or needed. Those that waste time on presenting an image that is not up to standards with what they as a brand believe may get likes, but they are not going to be transitional. Instead, these businesses should focus on buying automatic likes on the posts and images that stand for their brand and not on a false image or allowing them to occur naturally. If you choose to buy automatic likes on bad content or the posts that are brand incongruent can cause major problems in the long run. Choose wisely.